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- Use case: an integrated approach to social media advertising
- Marketing expertise applied to the social landscape - Facebook, Twitter, Instagram and beyond
- The big picture
- Business Goal Alignment
- Identifying clear business goals that are at the core of your marketing efforts and aligning campaign objectives with the big picture.
- No platform is an island
- Marketing Strategy Considerations
- Seeing this big picture through integration within the overall marketing strategy, to using measurement to understand the impact of your ads and closing the loop.
- Stay true to 'you'
- Brand Translation
- From the content and language to tone of voice and communication - all elements tie back to how people will perceive the brand.
- Keep in sync
- Social Platforms & Your Website
- From optimising the user journey and improving website conversion, to using meaningful data and analytics to build more valuable relationships with customers.
- It takes a village
- Considerations for the Organisation
- Policies, guidelines, roles & responsibilities. From communication policies to brand guidelines, from internal resources to external support.
- A bigger pond means bigger fish
- Understanding the Competition
- Staying ahead through understanding the landscape as well as the competition - from strategy and approach to audiences and content.
- More than just pages and posts
- Beyond Pages & Advertising
- Leveraging platform-specific tools and opportunities to further support the marketing function.
- Stay current in a changing environment
- Learning to Learn
- Building a cultural paradigm of change and adaptation within the organisation.
What we do
Redefining the meaning of 'partner'
Marketing, by its very nature, has always been dynamic. Marketing in today’s rapidly evolving online space / ecosystem / metaverse / world is doubly so. From effective social media advertising strategies to getting the basics of defining and communicating your brand successfully, the need for a partner with experience across both the digital and traditional marketing world is clear - and that’s where we come in.
From tech start-ups looking to bring their marketing function to a new level, to established brands looking for alternative viewpoints in how best to adapt to the new frontiers ahead, Otherhalf exists to support clients with their marketing effectiveness from idea conceptualisation to campaign completion.
In this ever-changing landscape there is no one size fits all solution, no predetermined ‘set menu’ to satisfy every need. Today’s world is dynamic, personalised, responsive and customised. Today’s solutions therefore must be the same. Otherhalf is not just another consultancy, we are a dynamic marketing support system that believes your ‘other half’ should be your greatest supporter.
